About Us

CREATED WITH LOVE & INTEGRITY FROM OUR FAMILY TO YOURS.

BETTER THAN ORGANIC

It's not just a slogan.
It's our passion.
It's what we believe in.
It's what drives us to reach as many people as we can.
Many commercially available seasonings are loaded with massive quantities of MSG and sometimes can contain anti-caking agents like sodium dioxide (sand), yeast powder, corn syrup solids and many others.
Yuck! No thank you!
That's why we use spices and herbs that are pure and non-GMO and organic where possible.
We never use fillers like dry yeast powder, baking soda or anything else you don't want to eat...and we never dye our products for "shelf appeal" (that's what the labels are for!)
We keep it pure and simple and then we mix in a touch of love and send it on for you to enjoy.
 
Here's to good health and wellness!

Mission

When our founder, Stephen P. Williams II, set out to CHANGE THE WORLD THROUGH FOOD on , his primary goal was to help people change the way they eat and think about food. There is a plethora of incorrect information about nutrition that is widely spread by the corporate food machine, government agencies and the internet. Because of this, Stephen believed that a company could be a Conscious Corporation and stand in good conscience and integrity by giving it's customers the best the world has to other at a reasonable price while paying every hard working American the living wage they deserve. They should have access to employer provided healthcare, childcare and retirement options. Stephen believes people should be treated with the dignity, respect, love and kindness one would show their own mother regardless of their beliefs, appearance, sexual orientation, etc, whether they are a customer or they are an employee, everyone is a human being and we are all equal and should be treated as such.

Stephen also has a firm belief that companies should not get involved in politics, have political opinions, donate money to politicians, "choose sides" or generally get involved in the political climate in any way outside the parameters of what we are good at, which is making seasonings and jerky the PURE and FRESH way.

 

  

Company History

Shortly after Stephen founded the company, on March 1st, 2017 in Buford, Georgia, his older and only brother Patrik and mother Pam would join the company as President/COO & CFO.

Stephen's dream was always to sell Cajun Sprinkle because the world

just "had to taste this awesomeness."

Cajun Sprinkle was originally invented circa 1984, after Stephen's father,

Stephen P. Williams, acquired a local fried chicken restaurant chain in Baton

Rouge, LA, called Bon-A-Parts Fried chicken. Unfortunately it was riddled with

debt and he would soon have to close all but 1 of the 11 locations. At the

remaining location, now renamed The Rose Garden Restaurant - complete with

massive rose garden beds in front of the restaurant, he had been using popular

Louisiana Cajun seasonings and was not happy with how much salt they

contained. He wanted more flavor with his salt.

He originally began work on a seasoning that would work great on tomatoes.

After about 3 versions he came up with what would be the predecessor to Cajun Sprinkle. One day, a customer by the name of Lamar Alexander, walked into our families restaurant, requested a large plate of fries, like he was often known to do, and asked for some of that "Cajun Sprinkle" to put on his fries. The name was coined and the rest is history...

Well, almost history...

After some tinkering, like removing coriander, Cajun Sprinkle would go on to be used on our families tables for decades after the restaurants closure in 1988. Friends of the family would send Pam empty containers to be filled up with the delicious blend.

Growing up with Cajun Sprinkle on the table for every meal, Stephen always took it for granted. It wasn't until he moved out on his own that he finally received the coveted recipe from his mother. After many years of making it himself, he decided to tweak it one more time. It was these last couple changes that made it truly perfect and Cajun Sprinkle - Medium, as it is known today, was born. If you want to sample the "original" Cajun Sprinkle, the closest you can get to the 1984 version is with our Cajun Sprinkle - Hot. It contains much more salt and is spicier than Cajun Sprinkle - Medium.

By the time Patrik & Pam joined the operation, Stephen had already expanded

to 3 blends by adding Righteous Ranch & Totally Taco. By the end of the first

year he would be up to 9 blends. These blends are considered the "Classic"

blends as they were the main blends for the first 2 years the company was

in business.

Now we have over 42 blends and counting, we offer dressing mixes, hot cocoa

mixes, coffee and beef jerky and our line of products is growing all the time.

 

Spices is where we started, but it won't be where we stay.

Cowboys Coffee Chew

Stephen was introduced to the owner of Cowboys Coffee Chew, John Evans, a tobacco-free alternative to chewing tobacco, via Twitter by one of our customers in late 2018. He asked for a seasoning with coffee in it. Although Stephen wasn't sure if a seasoning with coffee in it would be very good, he is open-minded and work began immediately and within a short period of time Sizzlin' Steak was born. It was so good that shortly after that John desired a BBQ-tasting seasoning with coffee. Work began on a BBQ seasoning and on the first attempt at 2 am one Saturday morning, when Stephen couldn't sleep, Buckin' BBQ came to life. At first we didn't think the coffee seasonings were going to be any good. Turns out they are some of our best sellers.

We manufacture all of the seasonings sold under the Cowboys Coffee Chew name under license to Cowboys Coffee Chew. We also do the same for their coffee-infused beef jerky. We do not manufacture the Coffee Chew itself or the Outlaw Coffee. We are a retailer of the Outlaw coffee which is produced exclusively for Cowboys Coffee Chew by Java Genesis Coffee Roasting in Bethlehem, GA.

Product History - Original Blends

Groovy Greek

Inspired by the lemon infused cuisine of the Mediterranean archipelago, this blend came about much like Totally Taco & Righteous Ranch. It was out of the love for a competitors Greek seasoning that Groovy Greek was born. Upon reading the label of our favorite Greek seasoning we learned that the main ingredient is yellow corn flour. Now, we all know that corn flour is not an herb, its not a spice & its definitely not sea salt. Those are the only things we use in our blends. So we set out to make something better. The end result was something that far exceeded our expectations. It took 14 versions before we nailed it perfectly. The even bigger crowning achievement? It makes an incredible Greek dressing that you can use as a marinade as well as on salads.

 

Our founder is especially proud of this blend as it took 4 months and lots of blood, sweat, tears, stress, sleepless nights, him almost making his younger daughter dislike Greek seasoning and him almost giving up on it completely before this amazing blend was perfected.

Totally Taco

Totally Taco was formulated to be identical to the spice packets available at the grocery store, except we decided to do it without the corn flour, MSG, sodium dioxide and other harmful ingredients that are in most commercially available taco blends. We also got tired of only having enough taco seasoning on hand for one meal. We wanted a whole bag full so we could make our meat as little or as exploding with taco flavor as our mood required. From that desire, Totally Taco was born. Use it liberally on everything! It turns ground beef or ground pork (or a mix of both) into yummy homemade taco meat. It shines the brightest as crockpot pork carnitas. See the Recipes page so you can be prepared to make it when your order arrives!

Righteous Ranch

Let's be honest with each other, we're all friends here, right? We all know that ranch dressing goes great on anything and makes everything taste better, right? Well, good yummy ranch, that is. Much like Totally Taco, Righteous Ranch was born out of our love for the convenient ranch packets at the store. But when we read the ingredients label and saw all the nasty things that are in them (soy, GMOs & chemicals), we had to give them up. But we LOVE ranch dressing and ranch dip and ranch seasoning. We figured there must be a way to duplicate that ranchy goodness. There was! It took us a few years of trial and error but we persisted and finally figured it out and it's called Righteous Ranch. Why is it righteous? Because it makes the most amazing ranch dressing you have ever had in your life. We promise. It is THAT good. The recipe for dressing and dip is located conveniently on the back of the package (and right here on our Recipes page). The cherry on top is that you can make as much or as little ranch dressing or dip as you want simply by scaling the recipe up or down. Want to make it fat free? You can. Want to make it with Greek yogurt? Go ahead.

 

Don't stop at dip and dressing, it also works great as a seasoning for chicken, vegetables, burgers, potato salad, french fries, roasted potatoes or anything you would put ranch dressing on! It's even good on or in crockpot meals. It has even been shown to help increase the amount of food younger children consume when given a shaker jar full of ranch at mealtime.

It also comes in a Chipotle version and we are working on a Buffalo version as well as a Cilantro Lime version we hope to have out by the 3rd quarter 2021.

Product videos highlighting the origin of all of our blends is coming in late 2021. Stay tuned and check back here!

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